Shows & CoFFEe
Most people imagine this is what I do. But in reality, this is only two hours of the day. The majority of a show day is helping our driver get to the dock, dumping our truck, setting up, wrapping cables, pushing cases, and then packing everything back up so we can do it again the next day.
Early on I thought roasting was about cupping interesting coffees from around the world, developing roast curves, and then weighing the nuances of aromatics like an imperial judge.
And it is.
But, it's equally a task of food manufacturing. Sourcing green beans, replicating roasts, bagging them, peeling stickers, sweating in a warehouse by yourself, and cussing at your laptop when the weather changes the thermal energy of your roaster.
But that’s how good coffee can be.
You embrace the real work for a great cup of coffee. Often you chase a particular cup or memory the same way you remember a special show.
When it all comes together, it’s so good that you forget about 2 AM load outs and venues without docks.
I hope you enjoy the coffee.
It’s not meant to be approachable or cheap. There are many great roasters who extract the most out of the least. It's a skill and noble pursuit, but not for me. In the same way recording high school indie bands isn't my calling.
Things that are elusive, frustrating, and even more costly to make mistakes with speak to me like an ocean Siren in the fog.
(My wife is a great example of this.)
I'm hoping each bit of text deters you from purchasing the coffee if it's not right for you.
Be happy with what you like, sometimes truck stop coffee is the perfect thing, even for me.